The major task of international business involves understanding the sheer size of the global marketplace and the many factors that affect the environment to ensure success in foreign markets.
At IAPA we currently represent 74 countries and have no boundaries, we truly celebrate all religions, cultures, languages, ethnicities, and we work, live and socialize under “One IAPA Roof”. This is a clear commitment, dedication and richness of all IAPA members from around the world. And, as a truly international association, we want to support and facilitate international business between IAPA members and to improve business, investment and trade climate for all members.
The conference was a valuable platform to understand the complexities of international business and how to overcome them, network and share best practice with other IAPA members from across the globe and hear from industry experts:
