15 June 2018
15
June 2018

Generating referrals is an essential part of an accounting firms business development activities. In this webinar Lee Frederiksen, Ph.D. will share the results from a Hinge Research Institute survey about what behaviour drives more referrals and what techniques have little effect.

Lee will explore this critical topic, deepen your understanding of what it takes to strengthen your professional network, and learn how you can use referrals to drive more business.

Watch the webinar to find out:

  • Why good referrals go bad
  • Why commonly held wisdom is not so wise
  • Why reputations can be more important than relationships
  • What are the biggest referral killers
  • 5 specific things you can do to increase the quantity and quality of referrals
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