Firms need to ensure they are visible and in today’s business environment that means having an online presence.
This webinar provides IAPA members with an introduction to social media for business and explains how social media can help accounting firms increase visibility and growth when used as a tool for activities such as networking, content promotion and recruiting.
The Managing Partner of Hinge Marketing, Lee Frederiksen, explains the most popular social media platforms: LinkedIn, Facebook, Twitter and YouTube and
• provides an introduction as to how each can be used for business purposes
• explains how to identify the right platform to use
• describes why you need social media goals and how to select them.
Social Media for Accountants, part 2 on 10 April 2018 will focus in more depth on developing a social media strategy and applying this to your firm.
