16 November 2017
November 2017

The latest webinar in the series presented by Mindshop Managing Director, James Mason, focused on the key hot topic of marketing.  The presenter shared important insights, strategies and techniques that can be utilised to achieve successful marketing in your firm.

In the current cluttered market it is crucial to know which channels of marketing not only are easier to convert to opportunities but which also, more significantly, close a deal to generate more revenue.  The webinar outlined the initiatives you should concentrate on which have the highest success rate.  The presenter then focused on the importance of knowing your target market, the dynamics of your customer and outlined the three key components to achieving your firm’s marketing sweet spot, how to grow your firm and, crucially, clear strategies to beat your competitors using some practical examples. 

James Mason then introduced attendees to the Marketing Pyramid which can be used to pull together a comprehensive, successful marketing strategy.  He outlined specific steps a firm should take to align their marketing and practical examples of firms which are doing this well.  He concluded the webinar by sharing three key tips for marketing success.

If you were not able to attend this webinar then you will be pleased to know that a recording and a copy of the slides are both now available on the IAPA Portal in Resources and Useful Links along with those from the previous webinars.

A very thought provoking and useful session with interesting efficiency analysis of various marketing channels and clear outline of the importance of a well-defined business model, demonstration of capabilities and ongoing communication with potential clients.’ Dieter Sohr, TREU-GMBH, Germany

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