Alfred Pobi, Global Account Director for Silverfin - a software platform for accountants - who has worked in the Financial Services industry for over 10 years gives an insightful presentation into how new technology can be used to add value and grow your business.
The landscape of the accounting industry is currently changing with traditional accounting services being replaced by automation and cloud technology. Change is inevitable and although the cost and process of change may be a concern, the impact of not changing is actually more detrimental to a firm. Alfred outlines the benefits of understanding and embracing new technology and how it can be used as a competitive advantage. He describes how having one central data hub can enable a firm to become a trusted proactive business advisor and offer key insights into how to drive a client's business forward thereby giving strong meaningful advice and both retaining current clients and attracting new ones.
